What a fantastic event this year – we raised £37,000 for ABF The Soldiers’ Charity. Thank you to everyone who supports this event and help to make it a one of the largest national annual fundraising events for the charity.

This is an annual event so please put the dates in your diary for 2018!

We are delighted to invite you and your friends to enjoy a day out at the Early, Early Christmas Fair (EEC Fair) 2018, in support of ABF The Soldiers’ Charity.

In times of uncertainty, it has never been more important for us support small businesses that come to the EEC Fair and with every purchase you make, each stall holder will give 10% to the charity.

Come and enjoy this unique shopping experience. You’ll find a wonderful array of inspiring gifts and treats for everyone, including: delicious food items; fashion, personalised stationery, books, beauty products, pictures, Christmas decorations, stocking fillers; beautiful things for your home and garden; gifts for men, women, children and babies; and much more. With over 100 stalls, there really is something for every passion and every interest.

Thank you to all those who have supported and advertised in this years 2017 EEC Fair Programme.

The 2018 Fair Dates and Times:

Tues 25 September 2pm – 6pm

  • Entry ticket: £5

Evening Reception

6.30pm–9.30pm (By ticket only)

  • £10.00 a head  – Glass of champagne & shop
  • £20.00 a head  – Glass of champagne supper & shop

Wed 26 September 9.30am – 4pm

  • Entry ticket: £5
  • Just £3.50 after 2pm



The Early, Early Christmas Fair is proud to present its first ever live cooking classes and invite you to book, just £5 per ticket, all proceeds raised is donated to the ABF The Soldiers’ Charity. Just download the form and email to info@eecfair.org.uk.

New This Year

Antiques Roadshow experts Marc Allum and Lisa Lloyd giving free valuations and live cookery demonstration with Anjula Devi

Book Tickets

All tickets available to book online & be entered into our holiday prize draw

Evening Reception

Come and join us for a special champagne reception and  shop at your leisure


London shopping on your doorstep! Over 100 original and stunning stalls and a third new this year


We would like to thank all our sponsors for their incredibly generous support


Prizes kindly donated by General Dynamics, Aspire Defence, Knight Frank & Sodexo


View some videos and images of events from previous years


Latest news and updates for this year’s fair. Find us on social media and keep up to date

We asked a few of our customers for some comments about last year’s 2017 fair…

Wow what a fantastic fair – loved it – did all my shopping and had the most delicious lunch with my mother – brilliant fair – thank you.

Jojo Brooks – Berks

I have been to this fair every year but this year the food was exceptional – the best scones and coffee cake ever! Did load of shopping too.

H Sterling – Wilts

This is definitely among the top five Christmas Fairs in the South West

Sarah Lloyd – Dorset

Best show for Christmas ideas and shopping

Christine – Wilts

An excellent place to buy your Xmas presents

Poppy Wild – Somerset

Have visited the fair every year. A day to look forward to and enjoy and in aid of a very deserving cause.

Mary – Wilts

It is a lovely experience and great to meet old friends. This is excellent as a Pre-Christmas Event.

Mary-Anne – Devon.

An excellent selection of stalls offering a wide choice of gifts for all

Fran – Wilts

So pleased to have helped in a small way; the EEC fair is a great institution and it’s annual contribution to the ABF Soldiers Charity is raised by a selfless, hardworking group, who together muster great enthusiasm for a wonderful event. Hope to help again’. Marc Allum & Lisa Lloyd.

Marc Allum and Lisa LloydAntiques Roadshow experts

We love attending the EEC Christmas Fair as we are so well looked after, it’s such a brilliant charity and we have great fun!

Funky Bunch

I was really thrilled how well I did – my best year ever.  It is so special to be part of the fun and to see so many loyal customers who come specifically to buy from me is lovely.

Sparkles & Pearls

We loved the fair (spent far too much but there were some lovely stalls) and it was a pleasure to be associated with the event.

Beth HartleyFSM School

What a fabulous fair! Huge congrats! It was fabulous!

Bernadette Hewitt

What a fantastic fair it was! I was very impressed with the excellent and seamless organisation of the whole event and the great numbers of high quality visitors

Lesley LockettSlated

Wow what a fantastic fair this year, the stalls were outstanding and we had the most delicious lunch.  I left with bags of amazing presents and managed to get two pieces valued at the same time… what a fantastic addition this year – just loved it!

Catherine Green
Thank you so much for including Sherwood & Bailey …..What a beautifully run event you organise.  Great atmosphere and you looked after us all so well.
Lucy SherwoodSherwood & Bailey
A great fair that’s well organised from beginning to end. The help loading and unloading from teams of strong soldiers was especially appreciated and the mix of stalls was great, all high quality with visually appealing stands. The customers were clearly there to shop, the stallholders relaxed and the atmosphere was friendly throughout.  Congratulations to the EEC Fair team for another wonderful event.
Susie Palmer

Great fair, very well organised with a strong footfall of affluent, discerning, appreciative visitors. Complimented by a friendly group of stallholders selling good quality products

Nick Turner

Brilliantly organised fair.  It was our first time taking a stall and was impressed by the quality of the stands and also the mix.  We have been to many where there are just too many repeats.  The customers were all engaging and were obviously there to buy as well as have a great day out.


Great fair. Fantastically organised for both stall holders and visitors. Wonderful range of stalls

Louise Waldron
Always a very well organised and broadly advertised event pulling consistently good crowds of shoppers. Space allocation for stall holders is generous and the organisers always achieve a very convivial Trading Environment. Congartulations to the Early Early Team for yet another very successful event
Emma Darlington

Altogether a very agreeable experience: well organised,  the venue very easy to access for setting up/taking down – and a good company of strong soldiers to help with the heavy lifting.  The organisers choose their exhibitors carefully, so the quality is pretty high – and from the exhibitors PoV, the punters are very pleasant and engaging.

Natalie Wheen
The EEC Fair was an exceptionally well organised event to attend. The support both in the run up, during and post event was superb. There was a really wide variety of companies exhibiting and there was a great atmosphere over both days.
Rich HineBritish Polo Gin
This is wonderfully well run Fair with an excellent range of unusual stalls, well spaced out in two large marquees.  As a stallholder selling Italian and Spanish shoes and boots I attracted a lot of very complimentary and appreciative customers who find it difficult to find comfortable and elegant shoes on the High Street.
Kate Smith
© 2017 ABF The Soldiers’ Charity. ABF The Soldiers’ Charity is a registered charity in England and Wales (1146420) and Scotland (SC039189)