The Early Early Christmas Live and Virtual Fair 2021

The Live Early, Early Christmas Fair Tuesday 28th and Wednesday 29th September 2021, At Tedworth Polo Park, Wiltshire

(Disclaimer - we appreciate, of course, that we might be curtailed by government or coronavirus restrictions and so our plans for the live event are therefore subject to change).

We are coming back! Save the dates and celebrate with us! We are inviting you to enjoy shopping again…We are planning even more variety, innovation and fun. We want to see you, meet up again, shop with you.

Be part of this live event *and support our small businesses. They need you.  The Charity needs you.  More than ever.

We did it – we went online in 2020 and kept the EECF brand alive. We helped raise funds like never before – thanks to your continuing support. Come and be part of these events live and online.

Early Early Christmas #VIRTUAL Fair We will be going online too again this year. 30TH SEPTEMBER —  1ST JANUARY 2021

10% of all purchases are donated by everyone to ABF The Soldiers’ Charity.

*Covid and number restrictions permitting

Thank you to everyone who has supported the 2020 Early, Early Christmas Virtual Fair. Last year we took the event virtual which proved to be  an unqualified success, raising almost £40,000 for ABF The Soldiers’ Charity. We have been overwhelmed with the support and we cannot thank you enough.

Our stallholders have been instrumental in providing us an incredible selection of amazing gifts, donated exceptional prizes for our raffle and have given so generously to ABF The Soldiers’ Charity.

Our customers have shopped, donated, brought raffle tickets, had virtual gin and curry parties, brought signed books, kindly donated by Colin Thackery, and signed up for virtual valuations courtesy of Marc Allum – all of this has enabled us to keep raising funds when fundraising was at its hardest. Thank you for supporting these small businesses.

A special thank you to our sponsors General Dynamics UK Ltd, Aspire Defence Ltd and Aspire Defence Services Ltd.

This year we are delighted Given the huge demand from so many of our supporters and stallholders we are taking the Early Early Christmas Fair online again in 2021.

The Fair has been a very successful annual event in aid of The Soldiers’ Charity for the past 28 years but in 2020 due to Covid-19, we went online. All being well the physical event will be live again in 2021, and we intend that it will take place on 28th and 29th September 2021, at Tedworth Polo Park, Wiltshire, in our gorgeous marquees, chatting with you all! Further details will be published here once they are available.

We would like to thank all those that supported us including Kiki Everard Cakes, Pinkster Gin, Marc Allum, Colin Thackery, Tuk-in Foods, Annabel and Grace, Wiltshire Life, Salisbury Journal and all our advertisers.

Caroline Cary

Caroline Cary

Fair Organiser and Fundraiser for ABF, The Soldiers’ Charity

07818 090913

Sign up for 2021

Previous Early Early Christmas Fair Highlights

What people said about the EEC Virtual Fair 2020

It was really wonderful to be part of such a fabulously well organised event and to be helping to raise funds for such a worthwhile cause.

Emily Collett

We have loved taking part in the EECVF 2020 virtual fair. it was productive and made some great new clients

Fleur Sladen, Founder of Blooming Blends

One of my favourite fairs - the most friendly, most fun, most enthusiastic organisers, most varied selection of stalls and . . . .most appreciative shoppers!

Terra Nova Shoes

Our first virtual fair but the brilliant marketing on Facebook every day was fantastic and certainly promoted the event for all stallholders!

The Potting Shed Loxwood

Brilliantly run for a first virtual event well done

Silver Pink

A very well organised event with a huge variety of thoughtfully curated products where you'll find a perfect gift for everyone

Pip Harris

The EECVF has been magical to be part of. Organised & professional with a heart of gold. Have loved working with them & for such a wonderful cause - thank you!

Sara Griffiths - The Universal Soul Company

It was run so professionally with a constant stream of posts - excellent job!

A Humphrey

The EECVF 2020 has been an amazing event, which I have loved being part of. It is the perfect online shopping space with all my dream presents in one place!

Georgie, Tinker Tinker

What a triumph! The first EECF virtual raffle. I received my raffle prize today and I cannot thank the stallholders enough for their generosity. I'm utterly delighted to receive such an amazing prize. Thank you.

Jane Crook

What a lovely surprise! I received my raffle prize today and was really cheered up in these difficult times. Thank you to all the organisers. The EECVF is a great idea, to raise money for the ABF - a very worthwhile cause.


What a wonderful and joyful initiative! Brilliantly executed and I even won a raffle prize 👏🏼Thank you 🙏🏼Hope you raised loads for ABF.


Such a fabulous Christmas we felt very honoured to be part of. Gorgeous, luxury, unique products for all generations, the best Christmas fair to work with.

Little Hootons

A great place to find a special gift from the very best small independent UK retailers - and support a fantastic charity at the same time!

Lisa Ingram

This was a lovely fair for a wonderful charity. It was so well organised and we got a wonderful response.

Jane Wiest Initially London

The EECVF was such a joy to be a part of. Hosted brilliantly and promoted endlessly and with such passion and heart from the organisers! The support for small businesses was so appreciated!

Little London Bloomers

From start to finish the energy and attention to details was fabulous, considering it was virtual, the event was still very heartwarming and filled with festive excitement. Honoured to be part of it and can’t wait for the next one!

Lisa from adorn U

The Early Early Christmas Virtual Fair 2020 Highlights

Please Donate

All donations made through the Early, Early Christmas Virtual Fair website go direct to ABF - The Soldiers’ Charity. Please donate whatever you can to help our soldiers and their families.

Make a donation to ABF - The Soldiers Charity.

ABF The Soldiers' Charity is a registered charity in England and Wales (1146420).

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