You know when just before you taste something you are going to love it!
In 2014 when I was chairman of the Charity Fairs Association, we held our conference at The Elvetham for members and new stallholders. I was intrigued – this guy stood in front of a pink stand ( love it!) with a huge container full of pink liquid which I now know it to be Pinkster Gin. Stephen Marsh, founder of Pinkster Gin, will tell you this was one of his first events and what I loved was it was a unique product and sort of healthy one to boot! Fair organisers are always looking for unique products, the head-turning sort that customers love to discover and then come back for year on year. These are the products that enhance your Fair, bringing fresh and innovative ideas and then very often they become mainstay stallholders that bring repeat business. Fairs need to bring in the new, the original, the up-to-the-minute but they also have to remember their loyal custom. People come back every year to buy their favourite food products, or replace that plate or silk pillow case ( very trendy, keep wrinkles at bay!) – it is such a balance that takes a huge amount of thought to deliver each year.
So, this year we are going Virtual – all these lovely expressions – going virtual – pivot – the new normal …. Bottom line whatever you want to call it… we are doing what we can to deliver this amazing event that has been in existence for the past 28 years, keeping the brand alive, keeping the charity in people’s minds, raising funds and supporting all those businesses that have raised funds for our service men and women and their families for many years and who need us this year more than ever.
Stephen, whom I met all those years ago, approached me and suggested we did something together this year. They have been a stallholder for many years and our customers love them – certainly one in particular and I have to buy her a bottle each year…guess who… yes, our daughter! So, we made a plan and here it is….
A virtual gin tasting evening that would raise additional funds for ABF The Soldiers’ Charity. This is how it will work. Firstly, you buy a Pinkster Gin kit all online, which Pinkster will send to you. £10 of each kit is donated to ABF The Soldiers’ Charity. On Friday 24th September at 7pm, the fun begins. Stephen will tease your senses and tickle your taste buds, as he guides you through the botanicals of five different drinks. The session lasts an hour with a Q & A at the end.
So, are you up for it? How many Pinkster Gin parties can we have – how many packs can we sell? Most of us are now very familiar with Zoom calls and virtual connection. Face to face virtual events are fun and we all love them and this one will be no exception. There are benefits and positive things that happen out of adversity and I would love you to have a party, learn about gin from an expert, raise funds for our service men and women and all without moving from your home!
Chin Chin from Pinkster Gin