Jonny switched from writing to millinery a decade ago. Self-taught, he began making hats from upcycled coats, scarves and antique textiles. Sustainability remains at the core of his founder-led label. Championing local mills and small artisan weavers, his own team is based out of his workroom in the Yorkshire Dales. Hats should endure, and Jonny’s pieces are timeless and epitomise slow fashion.